• mundane magic
  • Mooey in Korea
  • Free Crochet Patterns
  • Support us on Kofi
  • Media kit
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Mooeyandfriends

A Kawaii Lifestyle & Beauty Blog

  • Home
  • About
  • Blog
    • lifestyle
      • Books
      • journal
      • gaming
      • self-care
      • Reviews
      • blogging
      • blogtober
      • blogmas
    • beauty
      • skincare
      • hair
      • K-beauty
      • Curly hair
      • Makeup
      • Nails
      • beauty reviews
    • crochet
      • Free Crochet Patterns
      • crochet tips
      • bt21
    • witchy
      • astrology
      • Tarot
      • self-care
      • wellness
    • Monthly posts
      • magical moments
      • this month
    • travel
      • photo diaries
      • USA
      • Mexico
      • France
      • italy
      • South Korea
  • Contact
  • Shop
  • Substack

My Harajuku Fashion Books Collection

March 31, 2016

My Japanese Fashion Books Collection
I have always had a love for Japanese fashion. I have countless Japanese magazines, books and follow many Japanese models blogs. I can’t understand a word of what they say but the way they piece together outfits and the way they edit their photos inspire me! My favorite magazines are Zipper, Popteen, and Nylon Japan. As for books, I have a stack of Harajuku fashion bloggers/models books that I will be showing today. Every model has a different style so each book is unique.
My Japanese Fashion Books Collection
Natsume San by Mito Natsume
This was my first ever model book. I first saw a preview of this book on Harajuku Kawaii TV (whatever happened to that show?) and I was hooked! Her style is quirky kid meets stylish grandma. She’s not my favorite model but I love her odd taste in fashion. You can see a preview of this book here.
My Japanese Fashion Books Collection
Ayumi Seto Complete Book Ayumi Kidz
Ayumi is my all-time favorite Japanese model and the one who got in interested in Harajuku fashion. Her cute doll-like features is what drew me to Ayumi. Her style is high school tomboy with a hint of retro flair. In Ayumi’s first fashion book it features many of her past looks, lifestyle favorites, beauty looks, and tutorials, along with an inside look at her brand, Aymmy.
Kidult Girl Ayumi Seto Style Book
A few years past and now Ayumi has a second book! It’s bigger and contains more content than her first. In Ayumi’s Style Book it shows how her style has evolved since her first book. This book offers a closer look at her current looks, beauty and lifestyle favorites. She also shares her past hair cuts and styles. There is also a closer look at her (now successful) fashion brand, Aymmy. I think it’s amazing how far her company has come since she released her first book! I’m so proud of Ayumi!
I would’ve shown a preview of this book like I have with all my Japanese model books. However, the book got wet in the mail and is all wrinkly now. You can’t tell in the picture but in real life, it looks like a dried-up newspaper. I could have returned it for a new one but that would’ve taken longer (it took me like 2 months to get this book) and then I would’ve had to pay for overseas shipping so I just kept it instead.
My Japanese Fashion Books Collection
Nowhere by Culumi Nakada
Now onto Culumi’s style book, Nowhere. I became interested in Culumi’s style after seeing her hang out with Ayumi so often. Her style is dark 90’s grudge rock chic. Culumi owns this look though and makes her causal outfits look effortlessly fashionable. She wears a lot of blacks (which isn’t my cup of tea) but how she wears it with black hair inspires me to play with my look. I myself have black hair and hate wearing too much black because I feel like a goth. Preview here!
My Japanese Fashion Books Collection
Get Up Girly For Neo Girly Girls Directed by Amo
Out of all the books I’ve shown this one suits my aesthetic the best. Amo is a very popular Harajuku model who models for various brands. She’s one of my favorite models (next to Ayumi). Her style is really feminine with a splash of cutesy girly. She’s like the Alice of Wonderland (by wonderland I mean Tokyo). I love it when she wears cute outfits but I’ve noticed she prefer simple feminine looks now. This book is really cute and her recommendations are amazing! Definitely pick this book up if you’re a girly like Amo and me!
My Japanese Fashion Books Collection
Are you a fan of J-fashion?

in 2016, collection, March

Reader Interactions

Also read
THIS MARCH & APRIL ♡ 2025
What I Read ♥ March 2025
Comparing All of the PURITO Sunscreens (SUN DAY ADVENTURE, DAILY SOFT TOUCH & WONDER RELEAF CENTELLA) ♥ Beauty Review
MUNDANE MAGIC ☆ 117

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Hello! I’m Michelle, a kawaii lifestyle blogger, crochet designer and artist. Creator of Mooeyandfriends. Based in the United States. New posts every Monday, Wednesday, and Friday!

READ THESE POSTS

Venice, Italy ♥ Photo Diary

MUNDANE MAGIC ☆ 62

Purito Wonder Releaf Centella Unscented Serum ♥ Beauty Review

LISTENING TO

FEATURED POST

THIS DECEMBER ♡ 2024

Archives

Footer

March 2016
S M T W T F S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Feb   Apr »

Latest Pins

Latest Posts

  • MAGICAL MOMENTS #43
    July 21, 2025
  • MUNDANE MAGIC ☆ 133
    July 18, 2025
  • Savannah, Georgia ♥ Photo Diary
    July 17, 2025

Follow me on Instagram

💕🐮I feel like it’s been a minute since I p 💕🐮I feel like it’s been a minute since I posted one of these 😅 Here’s my weekly photo roundup from the week (7/14-7/20) How was your week? 🐮💕

1️⃣ Birthday journal spread 🥳
2️⃣-3️⃣ Dinner at Revolving Sushi Factory (my favorite)
4️⃣ Tres leche cake 🎂
5️⃣ Me as a restaurant 🦀
6️⃣ New card decks!
7️⃣ Post birthday dinner boba
8️⃣ Woke up to Lucy on my foot 😂
9️⃣ Lamoomoo plushie 🐮 
1️⃣0️⃣ Lucy approves 💖
.
.
.
#blogger #weekinthelife #petitejoys #journaling #creativejournal #junkjournal #kawaiiaestethic #flatlaylove #photodiary #weeklyphotodump
✨🪸🧜🏻‍♀️ It’s the final day of t ✨🪸🧜🏻‍♀️ It’s the final day of the mermaid readathon! Thank you so much for hosting this readathon @thebrightsidegirl! I had so much fun reading these mermaid/island/ocean/underwater books! I also enjoyed making these mermaid themed flat lays for the photo challenges and can’t wait until next year! Swipe to see all the books I read and the mermaid treasures I collected! 🧜🏻‍♀️🪸✨

📖 Day 14: Fave mermaid read
Technically, my favorite read wasn’t a mermaid book but an island book 😆 Beauty Queens by Libba Bray was my favorite read during this readathon! It’s about a group of pageant girls who get stranded on a mysterious island. I listened to the audiobook and was blown away! The author narrates the entire book and does different voices for each of the characters in the book, and there are a lot of characters! Highly recommend the audiobook! I’m not a fan of the cover though, it looks like a smutty book 😂🙈 Have you read Beauty Queens? 👸🏻

Stay tuned for a mermaid readathon recap blog post which I’ll be posting on my website later this week! If you participated in this readathon, what was your favorite read?🧜🏻‍♀️
.
.
#mermaidmarathonreads #bookish #readathon #bookstagram #thebrightsidegirl #summerreads #kindlepaperwhite #beautyqueens #summerbooks #kindlereads
✨🐚🌊 It’s day 12 of @thebrightsidegirl me ✨🐚🌊 It’s day 12 of @thebrightsidegirl mermaid readathon! 🌊🐚✨

🦀 Day 12: Ocean creature
How cute is this cookie! I was gifted this crab sugar cookie on my birthday because I’m a Cancer 😆 but I thought it would be perfect for today’s photo challenge!

I just started the second book in the Emily Windsnap series, Emily Windsnap and the Monster from the Deep. I’m assuming based on the title, there will be some sort of ocean creature involved, we will see! 🧜🏻‍♀️
.
.
#mermaidmarathonreads #bookish #readathon #bookstagram #thebrightsidegirl #summerreads #cancer♋ #cancerszn #mermaidmagic #oceancreature #kindlepaperwhite
🪸🧜‍♂️ It’s day 11 of @thebrightsideg 🪸🧜‍♂️ It’s day 11 of @thebrightsidegirl mermaid readathon! 🧜🏻‍♀️🪸

🧜🏻‍♀️ Day 11: Mermaid in the title
Last year, I wanted to read The Mermaid from Jeju by Sumi Hahn but didn’t get the chance to. So, this year one of my goals during this mermaid readathon is to finish this book! Have any of you read this novel?
.
.
#mermaidmarathonreads #bookish #mermaidvibes #mermaidaesthetic #readathon #bookstagram #thebrightsidegirl #summerreads #mermaidmarathon #kindlepaperwhite
⛅️😎 Snapshots from my weekend trip to Savan ⛅️😎 Snapshots from my weekend trip to Savannah, Georgia. 😎⛅️
.
.
#junkjournaling #junkjournal #travelblogging #traveljournal #savannahgeorgia #journalinspo #journaling #thebookladybookstore #eshaverbookseller #bookish #summerinthecity #photodiary
🍃🏝️ It’s day 10 of @thebrightsidegirl me 🍃🏝️ It’s day 10 of @thebrightsidegirl mermaid readathon! 🏝️🍃

🏝️ Day 10: Island read
I started the Reckless Girls by Rachel Hawkins last night and can’t wait to get more into it today! Have you read this novel before?
.
.
#mermaidmarathonreads #bookworm #bookish #islandvibes #readathon #bookstagram #thebrightsidegirl #summerreads #mermaidmarathon #kindlepaperwhite
✨🪸 It’s day 9 of @thebrightsidegirl mermaid ✨🪸 It’s day 9 of @thebrightsidegirl mermaid readathon! 🪸✨

🧜🏼‍♂️ Day 9: Merman
I didn’t think I was going to have a picture for this one but when I opened the book “Mermaids, Sirens and Selkies: Myths and Legends“ by Jean Menzies I was surprised to see that the first story was about a merman! 😂 
.
.
#mermaidmarathonreads #mermaids #bookworm #bookish #merman #readathon #bookworm #thebrightsidegirl #mermaidbooks #mermaidmarathon
✨🐬🐙 It’s day 8 of @thebrightsidegirl mer ✨🐬🐙 It’s day 8 of @thebrightsidegirl mermaid readathon! 🐠🦀✨

🧜🏻‍♀️ Day 8: Current read
I’ll currently reading The Tail of Emily Windshap. It’s a cute middle grade series about a girl who finds out she’s a mermaid. I should finish it tonight! 
.
.
.
#mermaidmarathonreads #mermaids #bookworm #bookish #summertbr #readathon #kindlepaperwhite #thebrightsidegirl #mermaidbooks #mermaidmarathon
2021 © Mooeyandfriends
made by soulmuse